Xenesta is piloted by two brothers with a shared vision and passion to help people be the best they can be - to live empowered through knowledge tools and extraordinary products that enhance and transform lives!
Shawn's 30-plus years in corporate operations, business development and leading corporate teams coupled with Dr. Kyl's unprecedented career as an author, educator and inventor of "America's #1 Best-Selling Brain Health Supplement" have led to a strategic partnership that sets Xenesta apart as a mission-driven company delivering value in ways never seen before.
Chief Executive Officer
Shawn is a senior-level executive with over 30 years of experience in corporate operations, executive management, sales and marketing, and business development. His focus historically has been in the healthcare, emergency response, humanitarian aid and information technology industries. He has a proven ability to understand market requirements, design and build strategic solutions, coach and mentor, lead corporate teams, manage large-scale operations, and deliver the satisfaction of customers and clients.
Instrumental in the sales, marketing, product development and growth of several organizations, Shawn Smith has a strong record of accomplishments with startup and high-growth companies. He has led sales and marketing teams for companies of all sizes from small information technology-focused organizations to a $1.2 billion healthcare software provider. For the last 15 years, he has served as president and CEO for both a company he personally founded and for a family of companies valued at $180 million. He is the also the founder of a faith-based charitable foundation focused on repurposing technology solutions to save lives and to provide a financial benefit to ministries around the globe.
Shawn has an entrepreneurial spirit and is a visionary leader with strong interpersonal skills, the ability to coach and train at all levels, and the insight to translate recognized needs into strategic product and service solutions. He is passionate for helping and serving others and believes in impact investing, philanthropy and servant leadership.
Dr. Kyl Smith, DC
Founder and Chief Science Officer
Key to Brand Partners’ excitement and Xenesta's success is Dr. Kyl's passion to share the benefits of premier bioenergetic brain health nutrients and his commitment to select these premium-grade nutrients and botanical ingredients from around the world to formulate Xenesta's products. Dr. Kyl's knowledge and ability to bring health and nutrition products to the market is truly unique. Regarded as a pioneer in the world of natural medicine and recognized as a published researcher, scientist and author, Dr. Kyl has devoted his career to helping others naturally achieve optimal health and happiness. Of course, he is also well known as the inventor of “America's #1 Best-Selling Brain Health Supplement.”
Dr. Kyl Smith, DC is regarded as a pioneer in the world of natural medicine. He is a noted researcher, scientist, author and has devoted his career to helping others naturally achieve optimal health and happiness. He is also well known as the inventor of "America's #1 Best-Selling Brain Health Supplement."
Dr. Kyl Smith's distinguished professional work has been dedicated to nutrition and natural medicine research for which he was awarded the prestigious James Lind Scientific Achievement Award. This renowned award acknowledges the accomplishments of individuals who have made significant contributions to the scientific advancement of natural medicine and are helping to reshape the structure of American health care.
With the help of some of the world’s top scientists (including a former senior scientist for the American Medical Association), Dr. Kyl Smith filed a Health Claim Petition for the brain nutrient phosphatidylserine in 2001. Notably, the Health Claim Petition was approved by the U.S. Food and Drug Administration (FDA). This unprecedented accomplishment represents the first and only nutrient-based Qualified Health Claim for cognitive function (brain function) to be approved in the FDA's history.
As one of the country's leading experts on nutrition and natural medicine, Dr. Kyl Smith is a sought-after speaker and has taught Approved Continuing Education programs for doctors across the United States. Based on clinical research as published in peer-reviewed literature, he has trained thousands of healthcare professionals how to utilize and integrate nutritional therapies to improve health and cognitive function in their patients.
As an inventor (formulator and creator) with patents at the United States Patent and Trademark Office and as a publisher and author, Dr. Smith has watched his products and programs reach millions of unit sales. The sales for one of his products are unprecedented and have credited it with “creating the brain supplement category” on television, radio and in print advertising in North America. Consequently, Dr. Smith earned the title “Inventor of America’s #1 Best-Selling Brain Health Supplement.”
Dr. Smith is the author of the acclaimed Brighter - a book that shatters the myths about nutrition and medicine as they relate to brain function and lays out four steps for supercharging your brain naturally. In Omega-3 Solution, Dr. Kyl Smith introduced the many science-based brain benefits of omega-3 fatty acids. Through his latest work, The Testosterone Switch™, he endeavors to help thousands of frustrated men reclaim their health and vitality through naturally boosting testosterone via a unique science-based diet, exercise and nutritional program.
Dr. Kyl Smith received his Doctorate of Chiropractic in 1993 from Parker University and has participated as a member of the President's Advisory Council for Parker University. He is proud to have been published in peer-reviewed research on multiple subjects and is a member of the American Botanical Council and the International Society of Regulatory Toxicology and Pharmacology.
Most important to Dr. Kyl, he has been married for 24 years to his college sweetheart